Yup it's marketing 101. Companies pay extra for exclusivity. Happens in all global sporting events. In the '06 FIFA World Cup some Dutch supporters were not let in the stadium because they were wearing plain orange vests and the officials saw it as promoting the phone brand "Orange" which is a rival to one of the sponsors of the tournament. Even in the last few ICC tournaments Bangladesh was sponsored by UCB instead of GP. I still feel bad for GP, they are the ones promoting Bangladesh cricket and they even sponsored the official team song and video. But they won't get any exposure in the biggest tournament of all.
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